68% cart abandonment rate with no automated recovery

The situation before

What we built

The full story

The brand was doing decent volume — $50K/month — but watching 68% of filled carts disappear. They had no email follow-up system, no repeat customer automation, and almost no Google/Trustpilot reviews despite having hundreds of happy customers.

We deployed Ashflow RetainKit in 6 days. Abandoned carts now trigger a 3-email sequence: a gentle reminder at 1 hour, a 10% discount offer at 24 hours, and a final 15% "last chance" at 48 hours. The sequence stops the moment a purchase is made.

Post-purchase, customers get a 5-email series over 30 days: thank you, product tips, review request, upsell, and a 30-day check-in. Customers inactive for 60 days enter a win-back sequence.

In the first month: $6,200 in previously-lost revenue recovered. Repeat purchase rate up 22% by month 3.

"We knew abandoned carts were a problem but had no idea how to fix it. The system basically paid for itself in the first week."

— E-Commerce Brand owner, USA

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