← All Case Studies
Real Estate AgencyLondon, UKAshflow LeadFlow

Agents spending 5 hours/day manually qualifying leads with no system

+34%
Improvement in close rate
50%
Reduction in admin time
10x
ROI in month 1
<30s
Hot lead alert time

The situation before

100+ leads/month with no qualification system
Agents calling cold leads — wasting hours
Hot leads sitting in email for days before contact
CRM = spreadsheet, updated inconsistently

What we built

AI lead scoring (1-10) using OpenAI on every submission
Hot/warm/cold routing with instant agent SMS for hot leads
Airtable CRM with auto-populated records
Automated email sequences per tier
Pipeline dashboard for team visibility

The full story

The agency was dealing with a classic scaling problem: more leads, but no system to handle them. Agents were spending the bulk of their day manually reading through inquiry emails, qualifying leads in their heads, and trying to remember who to call back first.

We deployed Ashflow LeadFlow in 10 days. Now every lead — from their website, Facebook ads, and property portals — flows into the system automatically. An AI scores it 1-10 based on budget, timeline, and specificity of need. Hot leads (7+) trigger an immediate SMS to the assigned agent: "Hot lead: Sarah Jones, budget £500K, wants 3-bed in Hackney, buying in 30 days. Call now."

Warm leads go into a 7-day automated email nurture. Cold leads get added to a monthly market update newsletter. Agents now only call the people most likely to convert.

"I used to spend my mornings going through 30 inquiry emails trying to figure out who to call. Now my phone tells me who's hot before I've finished my coffee."

Real Estate Agency owner, London, UK

Want similar results?

Book a free 20-min audit. We'll tell you exactly what system fits your business and what to expect.

Book Free Audit →

No obligation · 20 minutes